MuchFACT

ELIGIBILITY CRITERIA

In order to be eligible for funding a project must meet the following criteria:

  1. Canadian Content (as defined by the CRTC)
    At least two of the audio components:

    2.   a) "M" - music is composed by a Canadian
      b) "A" - artist (principal performer) is a Canadian
      c) "P" - performance/production is in Canada
      d) "L" - lyrics are written by a Canadian

    At least one of the video components:

      e) video director or production company is Canadian
      f) video production facilities are located in Canada

  2. Canadian Ownership
    Canadian-controlled record labels, record or video production companies and Canadian citizens (or landed immigrants) including producers, managers and artists are eligible to apply to MuchFACT. The rights to both the master sound recording and the master video must be owned by a Canadian company or citizen (or landed immigrant).
  3. Principal Performer
    The principal performer featured in the video must be a Canadian citizen or a Canadian landed immigrant.
  4. New Production
    The objective of MuchFACT is to stimulate the production of music videos, not to replace funds already allocated towards production. Completed music videos will not be considered for financing.
  5. Closed-Captioning
    All MuchFACT supported music videos must be closed-captioned for deaf, deafened or hard of hearing individuals.
  6. Completion of Outstanding Projects
    Artists with outstanding music video grants for incomplete projects may not apply for new video financing until the outstanding project has been delivered to MuchFACT and/or MuchMusic/MuchMore.

Please note that effective September 1, 2009, MuchFACT is funded entirely by CTV's MuchMusic and MuchMore, while Astral Media station MusiquePlus will contribute its allocation to MaxFACT, which is administered by Les Fonds Harold Greenberg.  As such, MuchFACT will no longer fund French language music videos.  Applicants wishing to apply for French language music videos should submit applications to MaxFACT.

HOW MUCH MONEY IS AVAILABLE

MuchFACT's mandate is to contribute to the growth of the Canadian music video industry and to encourage new and established Canadian artists to cultivate their musical talents through music video. The MuchFACT award covers up to 50% of the production budget to a maximum of $25,000 and payment is made upon receipt of the completed video.

WHO CAN APPLY?

There are few restrictions in the MuchFACT criteria and requests for financing may come from record companies, record producers, video directors, producers or artists -- basically anyone involved in the production of the music video. While most videos are produced to promote a sound recording, this is not a requirement for MuchFACT. MuchFACT supports all forms of music videos.