Background

MuchFACT

A Foundation To Assist Canadian Talent, was created in 1984 concurrent with the launch of MuchMusic, which committed a percentage of its gross annual revenues to stimulate the production of new Canadian music videos. Two years later, when MusiquePlus went on the air, it also became a sponsor, as did MuchMoreMusic when it launched in 1998. The launch of MuchMore (formerly known as MuchMoreMusic) also marked the creation of PromoFACT, an Electronic Press Kit and website production fund for Canadian artists, independent record labels and artist management companies.

MuchFACT is now funded entirely by MuchMusic and MuchMore. Originally named VideoFACT, the company changed its name to MuchFACT in September, 2009. Along with the name change, MuchFACT expanded its program to include viral videos which are defined as small-budget music videos and other innovative music-related content intended for online distribution.

MuchFACT considers applications requesting co-financing for music videos, viral videos, websites and EPKs six times a year. Applications are judged by a board of directors, and successful applicants receive non-recoupable awards of up to 50% of the total production costs to a maximum of $25,000 for music videos and a maximum of $3,500 for viral videos, websites and EPKs.

The Directors and Officers of MuchFACT are:

• David Kines (Chairman) – Hollywood Suite
• Farley Flex - Plasma Corporate
• Allen Moy - Divine Industries
• Lynn Daigle - Malkin Music
• Gregg Stewart - Senior Manager, Music Marketing
• Greg Baptiste - The Much MTV Group, CTV inc.
• Catherine MacLeod, CTVglobemedia - /Treasurer
• J. Michael Mulholland - Auditor